What would help the most

I value honest, direct feedback:

• From a practitioner’s eye: what felt unrealistic or not useful in actual decision making?

• On the writing: where does it drag, where is it too dense, where is it hand-wavy? Which examples feel too contrived?

• Flag unclear explanations: any concept where you had to reread or where a better example would help.

• Note missing or misleading points: things you disagree with or important caveats that are missing.

If you decide to stop partway through, a brief note on where and why you quit is helpful too.

Please don’t worry about line-editing every sentence; big issues and representative examples are more valuable than exhaustive mark-up.

Confidentiality

I’ll only use your comments to improve the book, and I won’t attribute anything to you publicly without asking first.

About the book

What makes your company the best option for your target customers? How do you price your products? How do you keep competitors from imitating you? Do you have a coherent answer to all three questions?

Most companies don’t. They treat product, pricing, and competition as separate decisions and hope they add up to a strategy—they rarely do.

This book gives you an integrated theory of business strategy. It offers a clear framework that links customers’ jobs, company design, pricing, and competitive dynamics so you can make better strategic trade-offs and build a business that’s not just good but the best option for the customers you choose to serve.

About me

Hey, my name is Kevin Broecker.

I’m an equity analyst for a long-term focused asset manager in Germany. I’ve spent the last years analyzing companies and trying to understand why some manage to add value and build durable positions while others don’t. This book is my attempt to distill those patterns into a set of simple but rigorous theories and tools managers can actually use.