About the book

The Elements of Strategy outlines a practical, integrated way to think about how companies create, capture, and defend value. It connects customer jobs, product design, pricing, organizational choices, and competitive dynamics into a coherent framework for making strategic trade-offs.

About me

Hey, my name is Kevin Broecker.

I’m an equity analyst for a long-term focused asset manager in Germany.

I’ve spent the last years analyzing companies and trying to understand why some manage to add value and build durable positions while others don’t. This book is my attempt to distill those patterns into a set of simple but rigorous theories and tools managers can actually use.