The Elements Of Strategy
If you want to learn about strategy, you often face two bad options: shallow advice that is easy to consume but not very useful, or abstract theory that is hard to apply.
The Elements of Strategy brings together the essential ideas—from customer needs to competition, organization, and culture—in clear language and concrete examples without compromising rigor.
It helps you build a coherent mental model of how businesses create, capture, and defend value, so you can make better strategic decisions yourself.
You can download the book here:
I’d appreciate your feedback
If you have any feedback or just want to say hi, write to me: kevin.broecker@elementsofstrategy.com
I would value your honest, direct feedback—for example about:
Practical usefulness: What felt unrealistic, too abstract, or not useful in actual decision making?
Note missing or misleading points: things you disagree with, or important caveats that are missing.
Flag unclear explanations: any concept where you had to reread, or where a better example would help.
On the writing: where does it drag, where is it too dense, where is it hand-wavy, and which examples feel contrived?
If you stop partway through, even a short note on where you stopped and why would be genuinely useful.
Feel free to share the draft with other people who you think might enjoy it!
About me
Hey, my name is Kevin Broecker. (My LinkedIn)
I’m an equity analyst for a long-term focused asset manager in Germany. I’ve spent the last years reading the business strategy literature and analyzing companies, trying to understand why some manage to add value and build durable positions while others do not. This book is my attempt to distill those patterns into a set of simple but rigorous ideas and tools managers and investors can use.